Suicycle crazyness - So cool to bike "fixed gear"...

Well, to survive the streets of London, NY or Berlin as a cyclist is not easy. But what if you drive a bike without gear shift and breaks in the boiling traffic of these cities? Well, most of us would say it is something between stupid and totally stupid. But some call it the latest hype: fixed gear means that you have exactly that: 1 fixed gear. And that means speeeeed! And as it is all about speed, breaks are optional.

Based is this new generation of bikes on the professional track race bikes (even sleeker versions of the Tour de France-bikes). And they come in style: A whole new industry around this trend has evolved from fashion to music to events, everyone is into fixed gear bikes...

Okay, I bought one too. And I cannot count the times I made contact with the street, cars or pedestrians... But now I am, ooooh my God, so faaaast! Daniel

This is no time to point fingers....

Unless of course you are going to do a brief history of “finger pointing” posters through the ages and around the world. See them all here courtesy of the Russian design studio of awesomeness, Art. Lebedev.

cross-posted at Distillerymedia

Shop Windows

Shop windows always feel a bit like wasted space. Headless mannequins in static poses as if frozen in fashion future. They neither say come in nor walk by but stand more simply as pronouncements of their anatomically incorrect selves. Now, window dressers have a difficult business for sure. A few like Simon Doonan are considered minor rock (sock) stars, but most are arrangers trying to simultaneously support the brand and its message while also driving traffic through the doors of the store.

That’s all to explain why I like these Nike windows. Not only do they support the idea of customization and uniqueness when everything is starting to look very safe and bland, but they actually encourage interaction. By touching the store window you can change the color combinations of the products, in effect test driving before you buy. I liked it online but I really love it as a window concept.