We do...

... do you remember...?

... the days at school sport, your teacher at sports asked you to do things that are not meant to be executed by a human body, when you felt like a million stones heavy or slow as a snail...?

The days when "circuit training!" meant a lot of sweat and a lot of pain...?

Well possibly you have better memories of your sports at school when you were 10 or 12... Somehow for most people we talked to the smells, the name of their teacher, the design of the sports equipment are still very present in their memories.

Now German Designer Bernd Dörr has taken these universal experiences and made a collection of recycled bags, made of the leather of old school sports equipment, the sport mats of older times. 

On his website www.zirkeltraining.biz (wich means circuit training) you can see a whole collection of bags... And we love the awful-great-shiver-aesthetic of the website!

Have a look! And then back in the gym!

Strange but we like it: Material Boy

We love the crazyness of the Australian label "Material Boy"  that so elegantly puts a question mark behind the idea of "proportions"!

Colourful, oversized, super skinny: We are not sure who can wear this fashion, but we love it! And sometimes this is not the really important question...

www.materialboy.com.au

Brands to have a look at: Camper

"Camper" means farmer in the Majorcan dialect. This term is perfect to describe the origin of the more than 100 years old shoe company, that is still family owned.

In 1975 a younger generation began with fresh designs and new ideas for shoes. Obviously this worked out!

And now the camper style is all over the world: not only in Camper-Stores, but also in Camper-Hotels or Camper-Restaurants...

Have a look at: www.camper.com

Fashion we love: Björkvin

In 2006 two young guys from Denmark met in a bar in Copenhagen. And everything looked like usual: An evening with a number of drinks and many talks about fashion with the idea of "If only I could..." 

But the two youngsters Rolf and Tue changed everything in doing a bit more: They crerated their own T-Shirts and started their own lable!

What to expect: crazy colour printed street wear with the certain scandinavian touch!

www.bjorkvin.com

Green Energy becomes mainstream in Germany

When German green energy supplier “Lichtblick” started 10 years ago they had contracts with 8 households, today they deliver energy to nearly 500.000 households.
It has now become chic to express your own personal CSR in choosing the right (green) energy supplier

Boys become girls become boys

Mo is 14 years old and if you ask “Are you a boy or a girl?” , the answer will be simply “Yes!” Mo has decided to be not defined by gender, but by the action Mo does.

The gender debate has reached the teenagers of today, might they be androgynous emos or simply like Mo: undecided

All friends of Mo accept this decision

Youngest Experts: Evoporters

We all know that the insights of experts are priceless, and when it comes to trend research experts should be young and closest to the target group

With Evo's Evoporters we make our target group to experts, just like Benny, Robert and Mico who investigated potential for new healthy sweets for 14 days together with their friends

The client (a worldwide sweets manufacturer) was flabbergasted by the quality of the results of our youngest experts!

More German in Advertising

This sticker was labelled on the window of one of Berlin's most exquisite shopping malls “Quartier 206”

While the Germans express in MR their want to have more German in advertising, it is still true that Germans like English, it feels to international!

StreetArt is possibly not the the very latest in trends but in Hamburg a collective of street artists have squatted houses in the centre of of the cityand turned them into their private gallery space.

This gallery is open for everyone, just open the door to the squatted houses and have a look around!

No website Im afraid

Things we like: Music sold on the streets

•San Francisco-based R&B musician Diego Trinidad learned the most fundamental lesson in marketing: Sell your products where your clients are! In his case: on the street!
•He makes quite some money in selling his music on self burned CDs in front of music venues, on High street, simply where ever he is: a very low-fi but successful way of music distribution
•Latest CD: Presale
•Website: http://www.myspace.com/diegotrinidad

Things we like: JerOme Lemonades

•Ice cream maker JérÔme from Biarritz has created these fantastic new lemonades in these stunning aluminium bottles
•All ingredients are bio-organic, and the used water comes from their on private dwell
•Citron & Menthe,
- Pamplemousse & Thym
- Orange & Cardamome
•No website yet