SLVR Label is the next generation collection by adidas. adidas SLVR Label will be launched globally in February 2009. It's a cross between adidas Originals and Y-3 and is part ofadidas Sport Style division. adidas SLVR Label is contemporary, modern, savvy, perfect for today's consumers seeking a minimalist look.
The SLVR signature colour, gun metal grey, appears on a few key styles. The items are affordable, attainable and ultimately wearable, providing classic staples for anyone’s individual wardrobe. The price points range from €80-€130 for footwear, €35-€100 for tops such as polo shirts and sweatshirts, €80-€150 for jackets, and from €40-€90 for accessories. adidas SLVR is the pure fashion label within the adidas Sport Style division which includes Y-3 and adidas Originals.
The collection consists of strong basic pieces in simple black and white with accents provided in maroon, orange and shades of blue. The SLVR signature colour, gun metal grey, appears on key styles. The items are affordable, attainable and ultimately wearable, providing classic staples for anyone’s individual wardrobe. Signature products that reflect both the ideals of reducing complexity and enhancing creative solutions in the design and production process are the ‘7 Piece Shoe’ and the ‘Zero Waste Tee.’ Materials include sustainable organic cotton, water resistant nylon and coated natural canvas in comfortable and light weight executions, perfect for the upcoming Spring/Summer 2009 season.
adidas SLVR Label is available in stand alone stores in New York, Paris, Miami and Los Angeles. In Paris and Beijing, SLVR will also be represented at the new adidas Brand Centres. In Moscow and Berlin SLVR will be on hand in their respective Sport Performance Centre stores. Shop-in-shop solutions will also roll-out throughout the year in other major markets.
On April 3, 2009, adidas will unveil a Paris boutique for this new fashion-orientated SLVRlabel after a New York boutique opened in February.
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